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Customer Service Technology

Technology is becoming increasingly important in our drive to provide even higher standards of customer service. Here we bring you customer service technology news, tools and resources.

 


 

CRM Application Guide 

by Ian Miller

A Comprehensive guide to Customer Relationship Management (CRM) Software Applications.
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What Exactly Is CRM? 

by Ian Miller

The first thing you find when looking into the world of Customer Relationship Management is the number of different definitions in use today.
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We Know Our Technology, But Do We Know Our Customers? 

by Ian Miller

Sounds like a strange question, but you would be surprised to learn how many companies implement new CRM technology without first considering the question “Do we know our customers? All of them?”
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CRM = Customers (don't) Really Matter 

by Meredith Gossland

CRM was supposed to bring companies closer to their clients. The basic idea was to find out what a client wants and needs, give it to them, and get them to be your client for life..
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