There is no point in having an all-singing and all-dancing company website if you fail to garner enough interest and enough traffic to justify the cost of your online promotional efforts.
The more people that visit your website, the higher and faster your brand awareness levels soar and crucially, the more chance you have of longevity in the future and a profitable annual income.
With that being said, here are four effective methods of increasing website traffic to benefit your company.
1. Keep Content Relevant, Fresh & Engaging
If you already have a blog section on your company’s website, and even better, have more than a few popular blog posts, then, instead of resting on your laurels, you should make sure you regularly update the page and ensure the content is fresh and eye-catching.
It is not only blog posts that need to be overhauled and updated, every section of your website should seem as if it was only recently published. Additionally, you could also look into repurposing one or more blog posts as video explainers or infographics instead; remember, the more visually appealing, the better.
2. Make the Most of the Social Media Boom
From Facebook and Twitter, to Instagram, Snapchat and even TikTok, businesses across the entire spectrum of industry are looking to utilise social media platforms in order to reach a wider target audience and to increase brand awareness.
Any content you post on social media should always clearly show your brand logo and, if possible, your tag line and should contain a visible link to your company’s website, or at least your platform home page.
Frankly, if you are not using social media to publicize your brand, you are likely already behind your leading competitors, so take heed of the following:
- Always use brand-representative hashtags
- Entice casual scrollers by ‘Going Live’ for short videos
- Include a visible call to action across your socials
- Utilise written content, infographics, video media, e-books and blogs
3. Strike the Balance Between Educational & Entertaining
Unless, of course, your business deals in matters which, no matter how you spin it, would be considered bad taste should you inject humor and an entertaining element on your website, it is important not to swamp the reader with too much information.
You could also look to include links in your official blog to pastimes for potential customers to relax and enjoy some downtime, such as to the online casino https://www.wolfwinner.casino/en or partner with an influencer in your industry and include links to their socials.
4. Focus on SEO
Finally, if there was one method of attracting more visitors to your site that has the potential to massively help, it would be to focus your efforts on SEO (Search Engine Optimisation).
Unless you are someone who has been trained and is experienced in editing content to ensure it fits alongside the up-to-date SEO guidelines and Google updates, it is strongly advisable to outsource your SEO management to a reputable and reliable third-party company.
