Amazon has rolled out Rufus, an AI chatbot now available to shoppers across the US, through the Amazon mobile app.
Rufus’ proficiency is built upon Amazon’s extensive product catalog, customer feedback, and a range of public data available online.
Amazon suggests you turn to Rufus when you’ve got questions about a product, and the friendly bot will provide you with the lowdown to make an informed purchase. Need advice on how to tackle a task? Rufus will be there to lend a helping hand.
This shopping bot doesn’t stop at products – Amazon claims it can do more. Picture having a trusty insider who lets you in on hidden gems about far-flung places and alerts you to the most coveted fashion and tech finds – that’s Rufus.
You can also look to Rufus for a helping hand in chasing down order history and staying informed about the status of your ongoing orders – it strives to be the perfect sidekick for managing your order activity.
However, having access to Rufus requires US customers to update to the latest version of the Amazon Shopping app.
Despite Rufus’ predominantly efficient shopping assistance, there have been some reports of the AI assistant providing inaccurate data, likely due to its reliance on Amazon’s product catalog.
Amazon pledges to keep Rufus on the ball, refocusing and rebuilding to meet customers’ evolving needs and provide them with nothing short of exceptional shopping guidance.
