Amazon is set to conduct trials for quick commerce operations in India, aiming to deliver grocery items within 15 minutes.
The initiative, known as “Project Tez”, focuses on high-frequency essentials initially but will adapt based on customer demand and data insights.
The service will prioritize everyday items over high-value electronics, aiming to cater to frequently purchased goods.
Quick commerce is gaining traction in India, with companies like Zomato’s Blinkit and Swiggy’s Instamart offering rapid deliveries.
Flipkart, a major competitor of Amazon and backed by Walmart, has also piloted its quick commerce service in select Indian cities, and is promising 10-minute grocery deliveries.
Also targeting the space is Reliance, led by billionaire Mukesh Ambani, who has initiated a pilot program for a 10-30 minute delivery service near Mumbai.
The quick commerce industry in India is projected to surpass $6 billion in annual sales this year, a significant increase from $100 million in 2020. The industry’s rapid growth reflects the evolving landscape of e-commerce in India, with a focus on speed and convenience for consumers.
