I can give a customer perspective right off the top of my head. This was already a year and a half ago, but I did use chat to seek help from my ISP. And it took at least 45 minutes to solve something that seemed like it may not even have been a 15 minute conversation on the phone. I wasn't impressed by the experience at all, other than to see myself called Sir in writing about 30 times, although once is enough. Come on, I'm not talking to a butler--or a robot either. I am without full details on how delayed responses would not be a concern, but that is something that I thought would exist even before I experienced it as a customer. So I have never entertained the thought of incorporating chat as a communication tool into any of my services. I think that email sometimes has the potential to double communication installments (ie, you go back and forth 3 or 4 times with some customers), but I think chat opens the door to a lot of avoidable service issues, despite the fact that it seems like it would speed things up on the surface. I think chat works well in a professional setting that involves team members that want to connect with each other by remote (like project managers on site at an event communicating with home base, etc), but I don't see it as a professional solution for communicating with customers, consumer or business. It would take a decent sell to get me to see otherwise. |