Hi, I am the director of a interent lingerie site and am at the stage of wanting to introduce a customer loyalty scheme. Its needs to be simple and very easy to facilitate, do any ideas?

How about a membership program? You could provide special incentives to members as part of the program. Or a rewards program that provides gifts and offers, earned according to the amount of business they do with you.

Personally I'm building a community around my business (training) that gives feedback on what training courses customer's would like us to provide. I'm hoping this level of involvement will keep my customers loyal.

matt

Hi Sammieg,

How about asking your customers that same question, "am at the stage of wanting to introduce a customer loyalty scheme. Its needs to be simple and very easy to facilitate, do any ideas?".

You would be amazed by the number of ideas they would come up with and all the better when you implement exactly what your customers want in that loyalty progamme which gives you a big plus since your business will be considered customer centric.

To make it more fun, for those that answer, you could give them some kind of gift or coupons so its more encouraging and motivating to the customers.
You could do it like a survey.

Good Luck.

Ok, the way I see it, you are looking to purchase your customer's loyalty through some sort of "scheme" i.e. a frequent purchaser discount, etc. Frankly, I don't think these work.

Here's the problem, you are asking them to first make a few purchases, then if they meet certain criteria, you'll drop your price. I don't know about you, but I easily see through this sort of "promotion" and regard it as a discount meant only for those who can "buy their way in." Beyond that, you'll need to constantly drop your prices to keep these "loyal" customers satisfied, giving away your profit and begging your competition to drop their price just a little more to steal your customers away.

Instead, how about giving your customers something at no charge, but packed with value? I think a newsletter might be just the ticket here. Pack it full of helpful hints like:

- How to properly care for lingerie
- What's new in the marketplace
- A few ads or "E" coupons they can use
- Small articles on other romantic ideas like mood setting, places to
go to "get away," or where to buy the prettiest candles

Collaborate with other vendors of "romantic" items like owners of Bed and Breakfasts, Candle Vendors, Perfume Vendors, etc. I believe that a newsletter of this sort will do much to generate the sort of loyalty your seeking as your customers will see that you really care about them. Better yet, you'll no longer need to drop your price to get them to buy from you! Let's face it, they like that!

Wear the Right Hat!
Bill

I dig what you saying Bill. I don't think anyone buys lingerie because they like to buy lingerie, but they like romance.
Nobody buys a car because they need transportation, you could take a bus for that.
Who get s $750,000.00 house because they need "a place to live"? We all buy things because of the way they make us feel. If we can figure out what really motivates the customer, we have found the key to loyalty.