For what it's worth, I believe there is no such thing as no legitimate reason. There is always a reason. It may not be valid, it may not have anything to do with you, your company, your product...but there is always a reason. For the customer the reason is always legitimate.
It the anger/animosity is coming at me out of the blue, I first try to determine its root. If it is within my power to fix, I fix it. Meaning that if the root cause does have something to do with me, my company, my product...then it is my problem and I deal with it.
If the root cause does not have to do with me or mine, then I weight the value of the customer. A known or unknown? A usually good/great customer or not? Then I proceed according to my determination. If a good/great customer is having a bad day...I care and let them dump on me. I listen and try to say the right things. Or I just listen. If this is a not so good customer, I view this as my opportunity to turn them into a good/great customer. Again, I listen, show them I care, and let them dump within reason, i.e., they don't tend to get the same latitude as a good/great customer. This is relationship building.
All that said, bottom line though, is the extent of the "verbal abuse." There are things that are not tolerable, no matter the weight of the customer nor the root cause of the problem. Personal attacks, profanity, threats against person are a few examples. Either they get themselves under control...and pronto...or else they are invited to call back when they are calmer. When I have to go to this extreme measure, I do everything within my power to ensure that if/when they call back, they call ME. I do not want them unloading on someone else, especially an unsuspecting staff member.
Then, and this is a just a personal thingie, there are those upset people who start the conversation, or somewhere in the conversation insert this little gem, "You don't seem to understand....". I always shut down that train of thought, immediately and abruptly. I may be many things, but stupid and unsympathetic are personal affronts! (Like I said, a personal thingie!!)
Finally, I always, always, always do a follow-up call with the person. They may need a day or two, a week or two...depending on the circumstances. But I always follow up. "How are you feeling about the situation now?" "Did the suggestions I made help?" "Did I fix the problem for you?"
And then, the all-important question...the $64,000 question if you will..."Should this ever happen again, what will you do?" Because you see, if I've fixed it for them, if I've made it better in any way whatsoever, I want to get a commitment from them and a recognition of that commitment. I want to hear "You have helped, and if it should happen, I will call you."
This is the stuff from which raving fans are made. This is my opportunity to shine for them, and turn them from a ranting to a raving.
I hope this helps. Karen |