In my last company as the Customer Service Manager, we started outsourcing just our live chat to India. We were an online retail fulfillment company who handles many high end fashion lines. We had thought, great this will save us a ton of money and there won't be any problems with communication and hard to understand accents, they're just typing...
Shortly after I had left the company I tested out their live chat service only to find out that I took typing for granted and "Bob" from India was harder to understand via chat than on the phone. His typing skills were not up to par nor did he seem to understand my initial question. It was a mistake, because the India team could not consult and "shop" with our customers like our in house team could. I noticed a few days ago, the chat line was removed from all of the websites we supported. Outsourcing doesn't give the customer the "I am here to help you" feeling. If the customer just needs a tracking number and not style tips, then sure go for it. |