Thank you all for your responses. That was very helpful.
I also feel that quality is meeting a customer's requirements as closely as possible and the absence of defects (in service delivery/end-product). However, in reality, the quality provided to a customer is only as much as can be 'afforded' by the company/service provider - in terms of cost of service delivery, cost of resources etc. Very few companies seem to realize that exceptional customer service can win them many times the number of customers they might get through their 'regular' marketing channels.
Thanks Johnny |