Generating leads is one of the most important aspects for many businesses. You need to bring in as many leads as possible, as these leads are what drive the revenue for your business. Thanks to the internet, it is now easier than ever before to generate leads, provided you’re using the right strategies.
For example, did you know that brands with a blog generate 67% more leads than those without one? This is just one way that a digital marketing strategy can help you generate leads. Below, we’ll outline the key elements you should have in your digital marketing strategy if you want to generate more leads.
Make the Most of Your Current Leads
First, before we get into the digital marketing strategies you should have, it’s a good idea to make sure you’re getting the most out of your current leads. When someone visits your website or contacts your business, you want to convert as many of these people as possible into customers. It takes a lot of work to get a lead to that point, so don’t let it go to waste.
There are a few ways you can optimize your lead conversion rate. For example, you can try editing the text of your website and see if it results in a higher rate. You could also try showing previous (positive) customer reviews to new leads, which might encourage them to convert.
Finally, if you’re struggling to raise your conversion rate, consider hiring conversion rate optimization services. These services can analyze your entire operation and identify areas you can improve, based on their experience with similar brands. It’s a small investment that can pay off significantly.
Social Media
One of the best tools currently available for lead generation is social media. With social media, you can perform a few functions. First, you can promote your latest sales and products to a wide audience. Even if you don’t have a large social following, with the use of hashtags and some targeted ad campaigns, you can reach a lot of potential leads.
The other thing you can do is interact directly with customers. Use your social media presence to answer questions and talk to potential leads. Sometimes all it takes to turn a lead into a customer is a substantial conversation and social media is the perfect place for this.
Once you get your social media operation established, you should look for ways to automate the process to make it even better. For example, you could use a LinkedIn automation tool, which would automatically respond to messages and search for new leads. There are automation tools available for practically every social media network, so try some out to significantly grow the number of leads you get.
Content Marketing
As mentioned before, having a blog is a great way to generate more leads. A blog is an essential component of a content marketing strategy and an effective tool for lead generation.
With content marketing, you create high-quality content and post it on your blog. Then, through the help of social media and search engines, more people are inclined to visit your site and read your article.
If the article is helpful, it may convince them to become a customer or at least research your brand more. There’s a lot that goes into a strong content marketing strategy so spend some time researching it in-depth before you implement it.
Email Campaigns
Finally, the last major component of a digital marketing strategy is an email campaign. Email is still one of the most effective ways to reach someone, despite the rise of social media platforms. However, you have to conduct your email campaigns in the right way.
Start by collecting email addresses from as many people as you can. You can do this by purchasing email lists or asking for them on your website in exchange for a discount. Once you have an email list, send out emails that will interest that specific user.
For example, you can create an email campaign that promotes a sale of a product to those leads that previously visited that product’s page on your website. This is an excellent way to turn a lead that left your website into a customer.
Use a Digital Marketing Strategy With Many Components
While you can likely get some good results by just focusing on one of the strategies mentioned above, it’s even better if you can try them all. Each marketing strategy appeals to a different audience and you’ll never know which ones are the most effective unless you try them.
But, if you can take the time to learn more about each of the methods listed above and implement them within your business, you should see a significant increase in the number of leads you receive.
