Dunkin’ Donuts can now boast an impressive dozen in customer loyalty. For the 12th consecutive year, Brand Keys has honored Dunkin’ Donuts as a coffee leader in providing guests with a superior customer experience.
According to the 2018 Brand Keys Customer Loyalty Engagement Index, Dunkin’ Donuts is once again a top brand for consumer loyalty in the out-of-home coffee category. Dunkin’ Donuts was also named a No.1 brand for customer loyalty in the packaged coffee category for the sixth straight year.
Brand Keys’ 23rd annual Customer Loyalty Engagement Index, conducted by the New York-based brand engagement and loyalty research consultancy, paints a picture of the category drivers that drive in-market behavior and engender loyalty, identifying brands that are best able to engage consumers by meeting or exceeding their expectations.
Brand Keys’ Customer Loyalty Engagement Index recognizes the brands that receive the highest loyalty and engagement assessments and surpass competitors by “delighting” customers. In the coffee restaurant and packaged coffee categories, consumer preferences were based on consistently meeting customer expectations for taste, quality, service and brand value.
According to David Hoffmann, President of Dunkin’ Donuts U.S. and Canada, “In support of our goal to be America’s most loved beverage-led, on-the-go brand, we maintain an unrelenting focus on coffee excellence, convenience, speed and restaurant excellence.”
“We are delighted that our guests have recognized our efforts and are proud to be honored by Brand Keys as a #1 brand in earning customer loyalty for 12 years running. We have exciting plans for our brand in 2018, including new coffee choices and technology innovations to make running on Dunkin’ better than ever, and we look forward to continuing to delight customers with exceptional service each and every day.”
“Brand Keys congratulates Dunkin’ Donuts for its 12th year in a row being acknowledged by consumers as #1 in the out-of-home coffee category. That’s a tremendous feat given the rapid changes in consumer tastes, category values, and customer-experience expectations,” said Robert Passikoff, founder and president, Brand Keys. “These changes have altered the way brands need to deliver against exceptionally high expectations and, once again, Dunkin’ has done just that. The bottom line: customers expect the best, and Dunkin’ has delivered just that.”
