A virtual private network (VPN) is important for personal and business use. It is now an indispensable tool for the latter.
There are many VPN options to choose from. Some are free to use, whereas others charge users for their features. Also, there are those VPNs that offer both free and premium versions.
However, most VPN services offer advanced features at a fee. For this reason, some businesses that have a limited budget refrain from using a VPN. A company without a VPN is like an engine without fuel in the current age. It makes a positive contribution to a company’s success by promoting customer engagement and enhancing the value of a brand. Are you running your business without a VPN for windows or other devices?
If yes, you are missing out on the benefits of a VPN for business. If opting for a paid subscription for using a VPN service is not possible due to budgetary constraints, you can consider trying out some free VPN options. While such an option may not provide you with the complete set of features that you get with a paid VPN service, they can come in handy to help you build a solid customer experience and gain the trust of your customers.
Here are some ways a free VPN can help you raise the standard of your brand’s customer service.
The Relationship Between a VPN and Customer Service
Customer service determines how a customer feels about its products or services. Customer experience is no more a face-to-face affair as it used to be in the past. The deeper penetration of the Internet into business has made digital technology the game-changer in customer service.
Once customers start trusting a brand, they do not even hesitate to share their confidential information. As regards the scope of such information, it may range from a customer’s credit/debit card information or any other piece of information.
After entrusting their confidential information to brands, customers expect the latter to protect their privacy and confidentiality. Doing otherwise can be risky for a company as well as its customers. Going by research on customers’ preferences, they expect a truly Omnichannel experience from brands without compromising the confidentiality of their sensitive information. This is precisely where the role of a VPN becomes critical for a brand.
There are a few things that you can do even with a free VPN to give a facelift to customers’ overall experience.
How a Brand Can Improve Its Customer Experience With Free VPNs
In the post-Covid-19 pandemic phase, customer service is all set to assume greater prominence for brands. By using a VPN, companies can move forward in this direction. A free VPN can help a brand lift its level of customer service in the following ways:
1. By Securing the Data of Customers
A service or product of a brand can be inviting, but customers won’t feel attracted unless they feel secure about their data. With several players in the market, customers have choices. The majority would go with an option to get their preferred products and data security.
A business VPN comes in handy in protecting the data security of customers. Because the data exchange takes place through a secure tunnel, it considerably reduces the possibility of unauthorized access to data.
2. By Improving Service Performance
For some business activities, companies need to use the confidential data of customers. The efficiency of handling it safely reflects the service performance of a brand. Installing a VPN can be of great help in this regard.
It brings the following benefits to the table for businesses:
- Increased network efficiency and bandwidth
- Reduced costs
- Remote control
- Online anonymity
- Safe sharing of files
- Faster action times
- Increased efficiency based on external portals
Though you can bank on most premium VPN options to provide these features, you need to be careful while choosing a free option. You would benefit more from a free VPN by making sure that the above features are available.
3. By Offering Technology-Assisted Customer Service
Those business organizations that display competence and dependability gain an advantage in customer service. Given that customers are becoming tech-savvy, they look for technological assistance in the customer service of their preferred brands.
Most customers use VPN personally, so they trust brands that employ VPNs for improving technology-assisted customer service.
Final Thoughts
At present, a VPN is an indispensable tool for businesses. If you wish to try out VPN features without paying a fee upfront, you can consider using a free VPN. Give your brand the power of VPN and see how it transforms your customers’ experience.
About the Author
Jacob Davis is a data analyst and strategist working in the Israeli startup tech space for the last decade. Jacob specializes in turning unstructured alternative data into actionable decision-making. His passion is uncovering stories and trends in the digital space and turning data into stories.
