Today’s marketing industry is fast-paced and rapidly developing. In such a world, it can be more challenging than ever to capture and retain customers’ attention. That’s where humor can help. Using funny pictures of people in your marketing strategy can be a game-changer and help you engage with your audience in a memorable and relatable way.
This article helps you discover the numerous benefits of using funny stock photos of people in your marketing materials and offers the best five practices for their efficient use. Read further to learn how a good laugh can transform your brand’s marketing approach and elevate your connection with your audience.
Check out commercially-friendly funny pictures of people and animals on Depositphotos.
How can brands benefit from using funny images of people?
Today, people want to smile and laugh, and 91% prefer brands to be funny. So, even if your brand doesn’t have that outgoing and humorous Jester marketing archetype, you should still consider adding fun content to your marketing materials.
Doing so can help your brand:
- Increase engagement. Funny images are more likely to be shared, liked, commented on, and go viral;
- Improve brand recognition. People tend to remember funny content better. What’s more, content with high-quality images also gets 94% more views than the content without visuals;
- Build a stronger emotional connection with your audience. Humor can help your brand look more human and relatable;
- Improve communication. Humor can simplify complex messages, making them easier for the audience to understand. It can also help captivate your audience’s attention when it comes to important messages;
- Manage crisis and tension. Reacting to negative feedback with humor can help lower tension and show a brand’s human side. Of course, in this case, it’s imperative to ensure that humor is appropriate and respectful.
5 best practices for using funny stock photos in your content
Stock photos are licensed visuals that are available in online libraries and can be purchased by the platforms’ customers. They are a great resource for enhancing your marketing content and making it more engaging. Moreover, by downloading funny photos from stock content marketplaces, you get to save time and money, as the visuals are readily available for purchase at affordable prices and can be browsed by category, style, color, and other parameters.
If you want to use funny stock photos and other visuals efficiently, consider the following best practices:
- Know your audience. This will allow you to tailor the humor to fit their tastes and cultural sensitivities.
- Be authentic. Do not repeat someone else’s jokes or hop on trends that don’t align with your brand’s identity and values.
- Maintain quality. Use high-quality images and professional design software to make sure your visuals look polished and align with your brand’s identity.
- Monitor responses and the audience’s reactions. Doing so will allow you to refine the approach and avoid any missteps.
- Be mindful. Ensure all content is appropriately licensed and does not offend or alienate any audience segment.
Where can brands use funny pictures of people?
There are several ways to start using funny pictures in your content. All of the approaches below can help you enhance your brand’s marketing efforts.
Social media entertainment
You can turn really funny pictures into memes that truly resonate with your brand’s target audience and encourage shares, likes, and comments. You can also ask followers to share their own funny pictures related to the brand—this can help create a sense of community and engagement. Furthermore, you can regularly post funny images with witty captions on social media to keep an audience entertained and engaged.
Advertising campaigns
You can integrate funny pictures into digital and print ads to capture user attention and make your brand more memorable. You can also use funny images in video ads or as thumbnails for clips to increase click-through rates and viewership.
Email marketing
To make emails more enjoyable and increase open rates, consider adding funny images to your newsletters. You can also use humor to make promotional emails stand out and encourage more interaction from recipients.
Website and blog content
Accompanying your brand’s blog posts with funny pictures relevant to the topic can help make the content more engaging and shareable. Furthermore, you can use humorous images in website banners and graphics to create a fun and inviting atmosphere.
Product packing and in-store marketing
Funny images added to product packaging can help them stand out on shelves. Using humorous pictures in in-store displays can also help you grab and hold customers’ attention and create a fun shopping experience.
Customer interaction and support
You can respond to customer queries and comments with funny images to create a light-hearted interaction. Often, that’s already enough to soften the blow, even amidst a marketing crisis, as the following KFC example demonstrates. You can also add such visuals in customer support emails for a personal and friendly touch.
To sum up
Even if incorporating funny images of people into your brand’s marketing strategy might initially seem risky, the potential benefits can outweigh any disadvantages. Adding fun content can help your brand increase engagement, enhance recognition, build emotional connections, improve communication, and manage crises. Therefore, don’t hesitate to use funny pictures to engage, delight, and retain your audience in today’s competitive market.
