Nowadays it is difficult to imagine a company that does not have a website. But it is not enough just to have it, it must be fast, convenient, and attractive. This is especially important for law firms, as this is a rather complex profile that is not so easy to understand.
A well-designed website can help potential clients as well as build their trust in you and your professionalism. Another important point is the design. This is what will help remember you and your company. It should reflect your values and be beautiful. In the end, no matter how people find out about your company, they will go to your site to learn more about you. But creating a website is not the responsibility of lawyers and not everyone can handle it, so the best solution is to turn to professional webmasters.
Once you have decided to build a website yourself or go to a law firm web design agency, you need to decide what type of website is best for your firm and how it should look.
The price of the site will depend on the type of work and your needs. For example, if you are referral business, you may need a simple website containing a phone number, address, company name, and other basic information.
When hiring a web designer, ask them the following questions:
When will you be able to start work? How much time do you need for this?
Can you help after the work is completed if needed?
What will you do to optimize your site?
Will the site be accessible from mobile devices or tablets?
Who will own the domain and hosting accounts?
Some of these questions will be answered immediately by the company, while others will require time and discussion with you, such as time and price. After answering all the questions, it will become more clear to you whether such a company is right for growing a law firm or not.
What should be considered when creating a website design?
1) Consider the needs of your customers
Your site should contain information that potential customers may need. Also, think about who you want to attract to your site, and analyze the data you have, because this can increase the performance of your site.
2) Convenient navigation and accessibility of contacts
Some visitors come to your site in a depressed or bad mood and in this state, they will not want to mess with its complex system, and this can cost you, customers. A good verification option might be to ask someone to complete a specific task, such as making an appointment with you.
Also, make your contact information prominent and provide multiple options for contacting you, such as the law firm’s email address and social media profiles, phone number, to avoid confusion.
3) Show your operating principles and values
It is important not only to list the areas of your practice but also to tell about the areas of law in which you work and why. Use the content on your site to showcase your knowledge of the law. It is also a good idea to celebrate popular events from a legal point of view, this will help to attract attention.
You need to add testimonials and cases. This way, customers will be able to understand whether you are the right fit for them and what kind of professional you are.
4) Check the functionality and correctness of each section of the site
Design for law firms should reflect the brand. If the links don’t work, they will look like digital typos, so be sure to check them when you add them to your site and in the future.
While you’re at it, also check the traditional spelling and grammar checker.
After the design of the site and its design, your work on it does not end. It will need to be promoted to attract new customers. The way out in this situation is to turn to SEO masters.
But in this situation, it will be easiest to hire a law firm marketing agency, since it can include both website development specialists and promotion specialists. This can be more profitable than hiring different contractors, and it will also save you time searching for new specialists.
Of course, you can do SEO yourself, but this may not give you the desired results and waste your time. Also, this area is quite difficult for laymen to understand and is constantly evolving, so investing in a law firm’s SEO services can save you time and money in the long run.
Thus, it can be concluded that the website and its design for your business is a very important element. Therefore, it is necessary to approach its creation wisely and constantly monitor its work, both independently and with the help of professionals. The more time you spend on it, the more you will benefit.
