HubSpot has announced the acquisition of Frame AI, an AI-powered conversation intelligence platform, to enhance its ability to provide real-time insights from unstructured data.
Frame AI’s technology converts unstructured data like emails, calls, and meetings into actionable recommendations, enabling businesses to anticipate customer needs and enhance customer experiences.
HubSpot, a customer platform for scaling businesses, offers engagement hubs, a Smart CRM, and a connected ecosystem with over 1,700 App Marketplace integrations to help businesses grow better.
The acquisition aims to leverage Frame AI’s capabilities to unify structured and unstructured data across the customer journey, empowering teams to transform conversations into actionable intelligence.
HubSpot plans to integrate conversational insights from Frame AI directly into Breeze, its family of AI technologies embedded across its customer platform.
“We’ve always admired HubSpot for its early and distinct choice in unifying customer data. It has been the heart of their platform, and we’re ready to help take it to the next level,” said George Davis, co-founder and CEO of Frame AI. “Whether it’s helping to optimize campaigns, close deals faster, or prevent churn, we’re excited to bring our experience in conversational intelligence to help HubSpot customers grow.”
The acquisition reflects HubSpot’s commitment to equipping businesses with tools to succeed in the era of AI, combining advanced technology with a user-friendly platform that scales alongside its customers.
Upon completion of the transaction, Frame AI will operate as a wholly owned subsidiary of HubSpot.
Learn more at www.hubspot.com.
