Having a website is great, but no one will see it if they can’t find it online. That’s where SEO comes in. SEO means making your site easy for search engines like Google to find and understand.
The goal is to get your site to the top of those search results when people look for things related to your business. Here are some SEO tips:
Use Words People Actually Search For Imagine you run a bike store. You’ll want to use words like “bikes”, “bicycles”, “cycling gear” etc. on your site. These are keywords people search for.
Sprinkle these keywords into page titles, headings and throughout the regular text. But don’t overdo it! That makes it hard to read.
Get Other Sites to Link to You When other websites link to yours, search engines see that as a thumbs up for your site’s popularity and quality. Getting lots of good sites to link to you boosts your SEO.
How? Create great, shareable content using SEA optimzization. Reach out to other site owners for link exchanges. The more quality links, the better!
Mobile-Friendly is Must-Friendly
Over half of web traffic nowadays comes from phones and tablets, not desktop computers. So your website absolutely must look and work great on those tiny mobile screens.
Search engines heavily prioritize mobile-friendly sites in rankings. Make sure yours resizes neatly, loads quickly, and is easy to navigate on a mobile device.
Customer Service
OK, you’ve gotten people to your awesome website using smart SEO tricks. But how do you keep those new customers happy and coming back? With top-notch customer service!
- Go the Extra Smile: Never underestimate the power of a positive, friendly interaction. Train your staff (or yourself) to be patient, understanding and accommodating, even when dealing with difficult customers. Put in a little extra effort to personalize each experience. Add a freebie or handwritten thank-you note. These simple gestures create powerful positive impressions.
- Make It Easy: Reduce any hassle or inconvenience for your customers at every turn. Offer multiple ways to pay or return items. Make your hours, policies and inventory crystal clear on your website. Add obvious click-to-call buttons and simple order forms. The easier you make it to shop and get help, the happier customers will be.
Listen Up
Be sure to actually listen to your customer’s needs, issues and feedback. Let them effortlessly air grievances via satisfaction surveys, review sites and social media monitoring.
Not only does this give you a chance to resolve problems, those public responses show you really care about delivering great service.
Go Above and Beyond
The occasional freebie, discount code or thoughtful gesture can go a long way. See an opportunity to pleasantly surprise a loyal customer? Take it!
These little “wow” moments – free shipping, a small gift, rebate, etc. – create wonderful memories people love sharing with friends.
The Takeaway:
Master SEO and prioritize top-notch service for long-term business success. It’s about making your site incredibly visible AND keeping those new visitors happy as clams every time.
