Meineke will present a fascinating session titled “Delivering High Performance, Personalized Brand Experiences to Customers,” at the 5th annual Engagement & Experience Expo presented by Loyalty360 – The Loyalty Marketers’ Association, which is set for Nov. 9-11 in Dallas, Texas at the Hilton Dallas Lincoln Center.
Artemio Garza, Meineke’s Chief Marketing Officer, will share with attendees how Meineke has become a household name in an industry saturated with immense competition and commoditized services, by understanding its customers and deploying personalized communications. This session will review how Meineke leverages Consumer Management technology to deliver personalized engagements and enhanced experiences focused on motivating desired customer behaviors. Garza will provide attendees with invaluable insight on multiple advantages of Consumer Management, focusing specifically on three vital areas: Customer Intelligence, Targeted Engagement and Memorable Experiences to help marketers set themselves apart from competitors.
“Meineke is an amazing brand that wants to share its story with our Engagement & Experience attendees,” commented Loyalty360 CEO Mark Johnson. “Meineke will demonstrate how marketers can differentiate themselves to stay on customers’ paths.”
The 2015 Engagement & Experience Expo will include a full slate of best-in-class speakers and interactive sessions by esteemed industry leaders, a celebration honoring the winners of the 2015 Loyalty360 CX Awards, and insights uncovered in the 2nd annual CX Landscape: The State of the Industry report. Brand marketers will participate in structured networking with their peers during meet and greets and interactive sessions. These networking sessions enable brand marketers to connect with others who are facing similar challenges and opportunities.
“We are excited to bring a full agenda of top-notch brands and speakers to Engagement & Experience Expo attendees,” shared Johnson. “Over the last year, we have heard from many brands that say their customer experience and engagement strategies are challenged to establish or maintain simplicity, truly listen to customers and align internally and with customers. The sessions and other content available to expo attendees will provide an opportunity for marketers and other industry thought leaders to share how they are tackling these universal challenges.”
The Engagement & Experience Expo is quickly earning the reputation of being one of the industry’s premier events. The 2015 Expo will also feature the release of white papers and case studies from several event sponsors. In addition, the 5th Annual event will have more media partners and analysts present in show history. Title sponsors of the Engagement & Experience Expo include: Ansira, Brierley+Partners, Clutch, Deluxe, EMC, Gold Group, Inquisium, Kentico, Lenati and Stellar Loyalty.
