Six Ways to Improve Your Customer Relationships

CRM Notebook

The benefits of strong customer relationships are many. Repeat sales, sustainability and growth as well as lower customer acquisition costs are among the reasons why it is important to forge strong bonds with your customers..

Customer Service: The Need for Speed

Fast customer service

When you resolve situations quickly and effectively, customers will pay you back with continued or increased loyalty. John Tschohl looks at four leading companies who have built their success on delivering fast customer service..

Customer Engagement Leads to Competitive Advantage for B2B Companies, Says New Study

Customer service variables

According to a new report, the practice of Revenue Lifecycle Management—a prescriptive, systemic approach to maximizing revenue throughout the lifetime of the customer relationship—correlates directly with positive measures of corporate performance such as greater overall revenue growth, revenue expansion from existing customers and higher customer renewal rates..

Do You Know Your Customer’s Lifetime Value?

Customer Lifetime Value (CLV)

A recent study said that four in 10 senior executives in large companies don’t know the lifetime value of their customers. Surprised? Here are six steps to understanding and applying a customer’s lifetime value..

How to Use Twitter to Improve Customer Service

Twitter

Businesses are failing to adequately address the concerns their customers are posting on social media, citing poor response times and a lack of understanding or appreciation of the problem as being the main issues. Here are my top tips to getting it right..

12 Steps to a Customer-Focused Culture

Customer focus

More and more organizations are recognizing just how important a deliberate and intentional customer-focused culture is, but few companies do it well. Here are 12 simple steps to ensure your organization is maximizing this important competitive advantage..