There are several benefits to outsourcing customer service in the hospitality industry.
These benefits include increased efficiency by allowing them to focus on other aspects of their business, professional customer service providers can help to improve services and the overall customer experience, and reduced costs in areas such as reservations and marketing.
Read on to learn more about the benefits of outsourcing customer service in the hospitality industry.
Service Quality
Hospitality businesses need to focus on delivering high-quality service to their customers in order to keep them satisfied and coming back. Experienced customer service teams that are familiar with the industry and its standards are valuable assets in achieving this. By meeting and exceeding customer expectations, hospitality businesses can create a loyal base of satisfied customers who will continue using their services.
Risk Reduction
When a hospitality company outsources their customer service to a contact centre, they reduce its risk. This is because the contact centre company employs and manages the employees, thereby eliminating labour-related legal risks. In addition, the hospitality company has fewer overheads since the contact centre covers office expenses for customer service operations.
This arrangement can be particularly beneficial for small to mid-sized hospitality companies that may not have the resources to effectively manage a customer service department on their own. By outsourcing to a contact centre, these companies can focus on their core operations and leave the customer service to the experts.
Focus on Core Business Operations
Hospitality companies that outsource their customer support to contact centres can focus more on business growth and optimisation. This is because they can free up time and resources that would otherwise be spent on customer support, and, instead, use them to grow their business.
In addition, outsourcing can also help hospitality businesses improve the quality of their customer service. This is because contact centres have the staff and expertise to deliver great customer experiences.
Finally, outsourcing gives hospitality businesses more flexibility by allowing them to quickly shift and adapt to new challenges.
Technology
Technology has always been an important part of delivering great customer service. In the past, customer service meant having a phone line and someone available to answer customer questions. Today, technology has enabled customer service to be much more proactive and engaging.
An outsourcing partner can help take your customer service to the next level by providing technology services such as remote check-in. This allows customers to get help without having to come into a physical location.
Outsourcing also helps you reduce technology costs since your outsource partner handles updates and developments of the contact centre technology.
Another way that technology has changed customer service is by making it possible to track customer interactions. This helps businesses to identify areas where they can improve their customer service delivery.
Multilingual Customer Service
A multilingual customer service team can be a great asset to any international business. By being able to provide 24/7 service in a variety of languages, you can ensure that all of your customers’ enquiries are handled quickly and efficiently, building up their trust and brand loyalty.
Booking Services
Customers frequently have questions about reservations, rates, and other aspects of their stay. While it’s important to include as much information as possible on the company website and app, hotels and restaurants can also use hospitality customer service contact centres to manage their booking and reservation services.
These contact centres have omnichannel capabilities, which allow customers to choose between receiving help online or via the phone. This flexibility provides a better customer experience and helps to ensure that all questions and concerns are addressed in a timely manner.
Cost Reduction
Outsourcing customer service can have a major impact on a company’s bottom line by reducing costs.
According to Deloitte’s global outsourcing report, 70% of companies consider cost reduction as the primary objective when it comes to outsourcing services.
When done right, it can be a highly effective way to improve efficiency and manage expenses. By outsourcing to a contact centre, hospitality companies can take advantage of economies of scale, flexible staffing, and other cost-saving measures. In some cases, outsourcing can even help companies cut their costs in half.
Finding your perfect outsourcing partner
Outsourcing can be a huge helping hand to any business. Still, it’s vital that you understand just how important it is to examine your options and carefully consider which company to put your trust in.
In the ever-changing hospitality industry, great customer service is key. You need a support model that connects to your customers in the right way. Connecting with your customers is at the heart of great service – helping to solve problems and build better brand sentiment.
But getting customer service right is not always easy in a high-pressure sector, which is why you need a partner that invests in the tools, the technology, and the people to help you deliver quality through any customer service channel. By following this you will find the solution that works for your business.
About the Author
FM Outsource provide outsourcing solutions for businesses of all sizes across customer services, digital marketing and IT development.
