In this article, we will explore some examples of goodwill gestures that businesses can use to show appreciation to their customers.
Here are our top ten goodwill gestures for happier customers:
- Offering a discount on their next purchase
- Providing a free sample of a new product or service
- Sending a handwritten thank-you note or card
- Offering a complimentary upgrade or additional service
- Providing a free gift with purchase
- Extending the return or exchange period for a product
- Offering free shipping or delivery
- Providing a personalized recommendation or advice
- Offering a refund or credit for a previous purchase
- Providing a loyalty program or rewards points for future purchases
These gestures can help to build customer loyalty and create a positive relationship between the business and its customers. Here they are in more detail.
1. Offering a discount on their next purchase
Offering a discount on their next purchase can be a great way to reward customers for their loyalty. It is also cost effective, since customers are likely to return and make more purchases if they feel appreciated.
2. Providing a free sample of a new product or service
Providing free samples of new products or services is another way to show appreciation. Customers may be more likely to try something new if they know that the business wants them to have a good experience.
3. Sending a handwritten thank-you note or card
Sending a handwritten thank-you note or card is an effective way to show appreciation. Customers will remember the personal touch and this could potentially lead to increased loyalty and satisfaction.
4. Offering a complimentary upgrade or additional service
Offering complimentary upgrades or additional services make customers feel valued and appreciated. also encourages them to come back the future, since they know that they will be rewarded for their loyalty.
5. Providing a free gift with purchase
Providing a free gift with purchase is also a great way to show appreciation. Customers may feel special when they receive something extra and this could lead to increased loyalty and satisfaction.
6. Extending the return or exchange period for a product
Extending the return or exchange period for a product can help customers feel at ease when making purchases.
7. Offering free shipping or delivery
Offering free shipping or delivery is a great way to show appreciation for customers who place orders online. Customers may be more likely to return if they know that their orders will arrive quickly and without any additional fees.
8. Providing a personalized recommendation or advice
Providing a personalized recommendation or advice is another way to show appreciation. Offering customers tailored advice and suggestions can help build trust and encourage them to return in the future.
9. Offering a refund or credit for a previous purchase
Offering a refund or credit for a previous purchase helps show customers that the business values their opinion and wants to make sure they are happy with their purchase. This can lead to increased loyalty and satisfaction.
10. Providing a loyalty program or rewards points
Providing a loyalty program or rewards points for future purchases is another way to show appreciation. Customers may be more likely to return if they know that they will get something in return for their loyalty.
Such gestures of goodwill help create a customer-centric atmosphere and foster customer loyalty. Businesses can use these strategies to show appreciation and build stronger relationships with their customers. This is an important part of customer service, as customers need to feel valued in order for them to remain loyal to a business. By showing appreciation and making customers feel special, businesses can ensure that their customers keep returning and stay loyal for years to come.
