Walmart is revolutionizing the shopping experience through cutting-edge technologies.
The retail giant is leveraging artificial intelligence (AI), generative AI (genAI), augmented reality (AR), and immersive commerce to create personalized interactions across its physical and digital platforms.
At the forefront of this innovation is Wallaby, Walmart’s proprietary genAI platform. This system utilizes retail-specific large language models to generate contextual responses tailored to the Walmart environment. The platform’s natural communication style enhances customer engagement.
Walmart’s content decision platform represents another leap forward in personalization. This AI-driven system curates shopping experiences unique to each customer. It predicts content preferences and is already operational on select Walmart.com sections. By the end of 2025, US shoppers can expect fully personalized online homepages.
Key features of Walmart’s technological advancements:
- Wallaby: GenAI platform for contextual customer interactions
- Content decision platform: AI-powered personalized shopping experiences
- Retina: AR platform for immersive commerce
- 3D asset generation: Thousands of virtual items for novel shopping spaces
The Retina AR platform, coupled with immersive commerce APIs, generates a vast array of 3D assets. This technology transports the Walmart shopping experience into virtual social spaces, opening new avenues for revenue generation.
These innovations extend beyond the US market. Walmart plans to implement tailored item recommendations in Canada and Mexico, showcasing its commitment to global retail transformation.
Walmart’s approach to technology implementation ensures consistency across its various segments. By developing core capabilities that can be deployed across Walmart US, Sam’s Club, and Walmart International, the company maintains speed and uniformity.
In addition to digital innovations, Walmart has taken steps to improve in-store accessibility. The introduction of Caroline’s Carts in multiple states demonstrates the company’s commitment to inclusive shopping.
As the retail landscape evolves, Walmart’s technological initiatives position it at the forefront of adaptive retail. These advancements aim to meet individual customer needs and preferences, moving beyond traditional search-based shopping to create more intuitive and personalized experiences.
