Loyyal has announced the launch of Perxi AI. Billed as the world’s first “AI Agent of Loyalty,” the new tool is designed to democratize high-level customer retention strategies for small and medium-sized enterprises (SMEs) by leveraging the ubiquity of WhatsApp.
Historically, the CX landscape has been bifurcated; while major corporations deploy complex, data-heavy retention ecosystems, SMEs have often been sidelined by high software costs, the need for dedicated loyalty staff, and intensive training requirements. Perxi AI aims to close this gap by offering a zero-cost entry point and an interface that requires no additional app downloads for the business or the consumer.
Breaking Down the Barriers to Entry
The platform is engineered to remove the traditional friction points associated with loyalty tech. Key features of the launch include:
- Instant Deployment: SMEs can launch branded loyalty programs immediately without commercial commitments.
- Conversational Interface: By operating entirely within WhatsApp, the system mimics the experience of “chatting with a friend,” reducing the learning curve for both owners and customers.
- Global Accessibility: The AI agent supports multi-language interactions, allowing businesses to scale their personalized experiences across different regions.
- Ecosystem Integration: Small businesses can plug into Loyyal’s existing marketplace, connecting with larger loyalty ecosystems to expand their reach.
Data-Driven Growth for Smaller Players
Beyond simple rewards, Perxi AI is designed to provide SMEs with the same strategic advantages enjoyed by enterprise brands. The platform delivers real-time analytics on customer behavior and campaign performance, allowing business owners to make informed, data-driven decisions to drive repeat business.
The technology behind the agent is already gaining industry recognition. Perxi AI recently won the META Llama AI Startupbootcamp Program 2025, ensuring the solution is powered by state-of-the-art conversational AI models.
Ashish Kumar Singh, CEO at Perxi AI & Loyyal, emphasized the transformative potential of the tool:
“Perxi AI is about shifting competitive balance. By grounding loyalty management in a familiar interface like WhatsApp, we are empowering the small business owner to deliver the hyper-personalized retention tools of a large corporation. Loyalty is now universally accessible, intelligent, and simple.”
The Road Ahead: Beyond Loyalty
Loyyal’s roadmap for Perxi AI suggests a broader play for the SME “operating system.” The company plans to integrate a finance module in the future, which will allow business owners to manage banking functions and credit lending directly within the chat interface.
This launch reinforces Loyyal’s position as a leader in merging Web3 infrastructure with AI-driven CX. By turning loyalty from a cost center into a profit-generating ecosystem, Loyyal aims to position Perxi AI as a critical tool for the next generation of digital-first small businesses.