The 10 Pillars of Customer Experience (CX)

Customer experience manager talking to a customer on the phone

Customer Experience (CX) is a strategic battleground. To help oganizations navigate this landscape we have distilled the core tenets of service excellence into ten actionable pillars. Today’s customer views satisfactory service as the bare minimum..

How KFC Handles Customer Complaints

KFC

KFC’s customer complaint process isn’t identical in every country or every store. Still, the broad pattern is pretty clear: complaints usually start at the restaurant or through a support channel, then move toward a quick fix or a bigger review..