6 Amazing Ways AI Is Changing Customer Support

Customer support representative in a busy contact center

For most of the past decade, AI in customer support meant one thing: a chatbot that frustrated people until they typed agent in all caps. The technology overpromised and underdelivered so consistently that many support leaders tuned out the pitch..

Salesforce Pledges $1bn to Swiss Agentic AI Push

Swiss AI Agent

Salesforce has announced a $1 billion investment in Switzerland over the next five years, aiming to accelerate the country’s transition toward agentic AI. The announcement was made by Salesforce Chair and CEO Marc Benioff..

The 10 Pillars of Customer Experience

Customer experience manager talking to a customer on the phone

To help oganizations navigate today’s Customer Experience (CX) landscape we have distilled the core tenets of service excellence into ten actionable pillars. To truly differentiate, brands must exceed expectations by injecting value at every touchpoint..