In a move signaling the shift from AI experimentation to full-scale operational deployment, global AI solutions provider Dyna.Ai has announced an exclusive partnership with Saudi-based IT service leader ejada Systems.
The collaboration aims to scale production-grade AI agents across Saudi Arabia’s rapidly evolving call center ecosystem.
As customer expectations surge, the contact center has emerged as a primary battleground for enterprise AI adoption. The partnership arrives at a pivotal moment for the industry; according to data from Fortune Business Insights, the global contact center software market is set to skyrocket from $64 billion in 2025 to over $213 billion by 2032. This growth underscores a massive demand for scalable, AI-driven operations that can handle increasing service volumes without sacrificing quality.
Moving Beyond the Pilot Phase
For Dyna.Ai, the focus is on moving AI out of the “sandbox” and into live service environments. The company’s AI agents are engineered to integrate into existing systems, providing voice and text-based support that meets strict enterprise standards for governance and reliability.
Under the new agreement, Dyna.Ai will provide its global AI agent capabilities, while ejada Systems will spearhead the localized operating models, systems integration, and governance frameworks necessary to comply with Saudi market regulations.
Carlton Liew, Chief Business Officer and Co-Founder of Dyna.Ai, emphasized the importance of accountability in AI scaling:
“AI adoption across enterprises is reaching a point where value is no longer defined by experimentation, but by the ability to turn AI into a core operating capability. Through this partnership with ejada Systems, Dyna.Ai brings production-grade AI agents designed for enterprise-scale deployment, governance, and accountability. Together, we enable organizations to move beyond pilots and deliver measurable business outcomes at scale.”
Elevating the Beneficiary Experience
The partnership is specifically designed to address the unique needs of the Kingdom, where traditional service models are struggling to keep pace with digital transformation goals. By combining global tech with local expertise, the two firms aim to build national capabilities and sustainable CX solutions.
Mohammed Hassoobh, Chief Executive Officer of ejada Systems, noted the changing landscape of the Saudi market:
“Organizations across the Kingdom are experiencing a rapid shift in beneficiary expectations, where traditional call center models can no longer meet the required levels of speed, quality, and continuity. From this perspective, ejada Systems is focused on developing intelligent call center operating models built on artificial intelligence and enhanced beneficiary experience, while ensuring knowledge transfer and national capability building to deliver sustainable solutions with real operational impact.”
A Strategic Foothold in the Middle East
This collaboration marks a significant step in Dyna.Ai’s regional expansion strategy. By aligning with a trusted local partner like ejada, the Singapore-headquartered firm is positioning itself to adapt global AI innovations to the specific cultural and regulatory requirements of the Middle East.
As Saudi Arabia continues its push toward a digital-first economy, the deployment of intelligent, localized AI agents is expected to become a cornerstone of the region’s CX infrastructure.