75% of B2B Leaders Trust Human Guidance Over AI

Business meeting

New research from Seismic suggests AI is increasing the importance of human judgment in complex enterprise buying decisions.
The report, The New Go-to-Market Standard for B2B Selling, examines what senior buyers need when evaluating technology..

ASAP: Home Moving Customers Want More Than Updates

Richard Megson, managing director at ASAP

Analysis of 2,000 Trustpilot customer reviews finds communication, proactive support and human ownership are key to a positive customer experience. Simply keeping customers updated may not be enough to deliver a positive customer experience..