Aurasell has announced the launch of the world’s first AI-Native Go-To-Market Operating System (GTM OS).
The platform is engineered to run intelligent, automated workflows directly on top of existing enterprise environments, such as Salesforce and HubSpot, allowing revenue teams to modernize their tech stack without the disruption of a “rip-and-replace” migration.
Solving the Sales Productivity Crisis
The launch comes at a critical time for B2B organizations. According to Aurasell’s data, sales representatives currently juggle over 15 disconnected tools, leading to severe data silos and constant context switching. The result is a productivity drain where 70% of a rep’s time is lost to administrative tasks, and only 30% of B2B reps are currently hitting their quotas.
Aurasell’s GTM OS aims to reverse these trends by providing a unified layer for AI-native execution. By automating account research, contact enrichment, and CRM updates, the platform claims to reduce manual tasks by 80% and increase sales velocity by 35%.
Jason Eubanks, Co-Founder of Aurasell, emphasized that the platform addresses the primary barrier to AI adoption: enterprise risk.
“For most companies, the problem with implementing AI isn’t a lack of ambition. It’s the risk,” said Eubanks. Replacing a CRM can be a career-defining decision for some leaders. Aurasell removes the risk entirely by providing an architectural choice with no CRM replacement required. No political fallout. Just deliver on the promise of AI for GTM teams.”
A Unified Intelligence Layer
The GTM OS functions by unifying signals across a vast array of internal and external sources—including voice calls, emails, web activity, and customer engagement. This data is then funneled into a continuously improving intelligence layer that powers end-to-end automation.
Key capabilities of the new OS include:
- Intelligent Workflow Automation: Streamlines the entire GTM cycle, from qualification to record updates.
- Tool Consolidation: Replaces dozens of niche point solutions with a single AI-native workflow layer.
- Massive Data Reach: Access to an 84M+ account database and 950M+ contact database for precise ICP-fit sourcing.
- Context-Driven Execution: Activates “trapped” data within legacy systems to provide AI with the context needed for personalized outreach and call prep.
Flexibility in Adoption
Aurasell is offering two distinct paths for revenue teams. The “Coexist” model allows firms to augment their current Salesforce or HubSpot environments with the GTM OS. Alternatively, the “Full Platform” option allows organizations to migrate entirely to Aurasell’s AI-native CRM, which the company describes as the “full expression” of its architecture.
Eubanks added:
“Aurasell lets teams start with onramps that meet them where they are in their AI journey. You can add intelligence while eliminating tools, automate workflows without touching your existing CRM, and move at your own pace. We’re letting GTM teams start without risk, and scale without limits.”
Looking Ahead: Agentic Enterprise Search
The rollout of the GTM OS is just the beginning of Aurasell’s roadmap. Later this month, the company plans to debut a Custom Agent Builder, allowing businesses to develop no-code agents tailored to their specific workflows. Additionally, the launch of Agentic Enterprise Search will enable users to navigate data across their entire GTM ecosystem, both within and outside the Aurasell platform.
Aurasell, which recently raised $30M in seed funding from investors including Menlo Ventures and Unusual Ventures, positions itself as a solution “born post-2022,” specifically built for the agentic era of business software.
The Aurasell GTM OS is available immediately, with the company promising measurable impact and deployment in as little as two hours.