TouchSource and CXApp have announced a strategic partnership to integrate agentic AI into enterprise and commercial real estate (CRE) environments.
The collaboration will see CXAI’s agentic AI platform serve as the “intelligence layer” for TouchSource’s extensive in-venue infrastructure. By combining CXAI’s workplace intelligence with TouchSource’s digital directory network—which currently spans over 11,000 deployments across the U.S.—the two companies aim to create a seamless, AI-driven experience for employees, patients, and shoppers.
Bridging the Gap Between Digital and Physical CX
As organizations grapple with the complexities of hybrid work and the need for optimized physical spaces, the demand for “spatial intelligence” is surging. This partnership addresses that need by embedding proactive AI capabilities into the very fabric of the building.
CXAI will contribute its “class-defining” agentic AI, designed to proactively guide users and reduce friction in daily workflows. TouchSource, a leader in digital directories and wayfinding, provides the physical touchpoints—interactive screens and signage—that allow these intelligent experiences to manifest in the real world.
Khurram Sheikh, Chairman & Chief Executive Officer of CXAI, highlighted the shift toward more integrated AI experiences:
“Enterprises are moving quickly toward agentic AI as a core layer of the employee experience. This partnership with TouchSource allows us to extend intelligent, AI-driven assistance beyond traditional workplace apps and directly into the built environment-connecting people, space, and services in a way that feels natural, intuitive, and immediately useful for employees and visitors alike. By combining our intelligence layer with TouchSource’s nationwide footprint, we are accelerating enterprise adoption of agentic AI across both digital and physical workflows-where real operational decisions happen.”
The Role of Spatial Intelligence
The partnership is built on a foundation of long-term investments by both firms into mapping, search, and spatial context. By aligning their platforms, TouchSource and CXAI intend to deliver interactions that are more responsive and context-aware across mobile, desktop, and in-venue kiosks.
For property owners, the value proposition lies in operational efficiency and enhanced tenant engagement. Ajay Kapoor, Chief Executive Officer of TouchSource, noted the evolution of the visitor experience:
“TouchSource has spent decades focused on helping people navigate complex buildings and environments through intuitive digital directories and wayfinding. By partnering with CXAI, we are bringing agentic AI into those experiences-unlocking new ways to support employees, tenants, and visitors at scale, while helping property owners and enterprises deliver smarter, more engaging environments.”
What’s Next?
The partnership will focus on coordinated go-to-market efforts and joint product strategy. The goal is to move beyond AI “pilots” and into production-scale deployments where agentic AI is embedded into the workplace platforms and digital directories that modern enterprises rely on.
As enterprise spend on workplace experience and real estate optimization continues to grow, the CXAI and TouchSource collaboration marks a significant step forward in the digital transformation of the physical workplace.
For more information, visit https://touchsource.com and https://cxapp.com.