Customer-centricity is essential for companies and according to research done by Forbes, companies who have customer-centricity in their marketing strategies profit 60% more than those who don’t..
There is a big difference between appreciating the importance of customers within a business and creating a customer centric team..
The decision that you have to make is whether customer centricity is an investment that promotes doing more rather than less for your customers.
Most companies think they are customer centric. After all, don’t companies hire nice people, and provide them some training? So what’s the problem?