US retail chain Kohl’s has announced the appointment of Arianne Parisi as Chief Customer Officer (CCO), a newly created position aimed at streamlining the company’s end-to-end customer experience strategy.
Reporting directly to CEO Michael J. Bender, Parisi will take responsibility for aligning marketing, brand and creative, loyalty programs, personalization, media, and digital commerce—spanning Kohls.com and the Kohl’s mobile app. The strategic realignment seeks to modernize Kohl’s omnichannel ecosystem and create a more integrated lifecycle from product discovery through to purchase and returns.
Parisi brings more than 20 years of retail experience to the new position. She joined Kohl’s as Chief Digital Officer in 2025 after holding executive digital roles at JD Sports Fashion, The Finish Line, and Nordstrom, as well as merchandising positions at The Sports Authority.
Michael J. Bender, CEO, said:
Michael J. Bender, CEO, Kohl’s
“As we continue to drive the business forward in service of our customers, I am excited for Arianne to take on the new role of Chief Customer Officer. Bringing marketing and digital together under one leader will help foster a greater focus on the full customer lifecycle and how Kohl’s shows up across customer touchpoints. Arianne always starts with the customer – making sure that how we position ourselves as a brand and how we execute as a business both deliver on our customer promise. She has an excellent ability to work collaboratively with a variety of functions across the business to accomplish shared goals. She has shown agility in anticipating evolving customer expectations and translating them into action, an approach that will help Kohl’s build for the future.”
“Kohl’s plays a meaningful role in customers’ lives, serving families with value, convenience, trusted brands, and inspiration across so many moments that matter. As customer expectations continue to evolve, we have an opportunity to bring our brand, digital experience, loyalty, and marketing together in a more connected way. I’m thrilled to support our talented team of associates as we bring our brand vision to life.”
The organizational restructure coincides with the upcoming departure of Kohl’s Chief Marketing Officer, Christie Raymond, who will leave the business in September after nine years with the company.
Addressing Raymond’s departure, Bender stated:
“I want to thank Christie for her nine years of service at Kohl’s and congratulate her on her esteemed career. We appreciate the impact she’s made on our business, both in enhancing our customer insights and strategy, and in identifying and advancing new opportunities. She’s led with wisdom and heart, and we wish her all the best in her next chapter.”
