8 Reasons Why Every Business Needs to Maintain Email List Hygiene

Sending emails on laptop

Email hygiene is the most important aspect of email marketing. A lot of factors like bounce rate, deliverability rate, etc responsible for the success of your email marketing campaigns depend on your email list hygiene. According to Prospectify’s research, there are about 4.5 percent invalid email addresses among 1,000 random contacts after 28 days. Hence … Read more