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Brendan Dykes

When Things Go Wrong: How to Rescue the Customer Experience

December 8, 2025May 5, 2015 by Brendan Dykes
Customer with a sad face

Rescuing the customer experience doesn’t demand a great deal of heavy-lifting; it just requires strategic integration.

Building Customer Loyalty is Easier than You Thought

December 8, 2025November 29, 2011 by Brendan Dykes

Brendan Dykes examines how an audit of a company’s Customer Effort Score can dramatically improve customer service levels and build customer loyalty..

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Latest News

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Knowledge Base

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Manager's Toolbox

  • What Is Atkinson’s Theory of Customer Satisfaction?
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  • What are the Five Stages of Team Development and Performance?

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