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Fraser Doig

Empower Your Customers: Master Self-Service with Structured Content and AI

September 25, 2026July 11, 2023 by Fraser Doig
Customer using self-service portal

In a world where customer service is constantly evolving, there’s a rising star that’s transforming the game: self-service. Fraser Doig, Associate Product Marketing Manager at RWS, explains..

Mastering Knowledge Management: Elevating Customer Services in 2023

December 8, 2025February 28, 2023 by Fraser Doig
Customer contacting support desk on her laptop and phone

As we enter the third month of 2023, customer service organizations have the chance to differentiate themselves from the competition through effective knowledge management. Fraser Doig of RWS explains..

Maximizing the Benefits of Augmented Reality in Field Services for Customer Service Teams

December 8, 2025February 9, 2023 by Fraser Doig
Field technician using Augmented Reality on her tablet

As a sub-section of customer services and support, field services plays a critical role in the service delivery ecosystem of many businesses. Fraser Doig, Associate Product Marketing Manager at RWS explains..

How AI-Enabled Self-Service Is Easier Than You Think

December 8, 2025October 17, 2022 by Fraser Doig
Semantic AI

When a customer has a problem, often the best experiences are when they can solve it themselves. Fraser Doig, Associate Product Marketing Manager at RWS, explains the benefits of semantic AI..

Content Optimization Is the Key to Transforming Your Customer Service

December 8, 2025September 26, 2022 by Fraser Doig
Business team working together

Great content is one of your business’ most important assets. This rings true especially for customer service. It can enhance your existing customer’s experiences of your products and services, strengthening brand loyalty..

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