Brands Get More Personal in 2022

Women with smart phone in street

Inge De Bleecker, Vice President of CX at Applause looks at three ways brands can personalise the customer journey, provide meaningful interactions and improve customer engagement..

Businesses Put Chat Apps to the Test

Customer using chat app

Like omnichannel customer journeys, chat apps have been around for a number of years. However their use has now extended from personal messaging to business-to-consumer communication..