Mark Walden

Recent research on consumer neuroscience explains the impact of consumer’s emotions on the effectiveness of advertising or customer interaction. It explains in detail how deeply the advertisement content or different modes of customer connections influence the emotional response of the consumer and their decision making. The study also reveals that the customers having positive emotions for certain … Read more

A digital agency is probably one of the best types of businesses nowadays. So, if you had the idea to start one on your own, we can only congratulate you. However, this doesn’t mean that things will be easy for you. Competition is harsh on this market sector, so you’ll need to do something to … Read more