5 Common Attribution Problems All Sites Suffer From

Attribution modelling diagram

Attribution modelling is a set of rules that determines which touchpoints during a customer’s journey have resulted in the highest amount of conversions, allowing you to pinpoint the marketing channels that are driving the most revenue. Without attribution modelling, knowing whether your marketing campaigns need to be optimised becomes almost impossible. While attribution modelling has … Read more

The 5 Biggest Preventable Failings in Customer Service

Smilesy survey

We’re full steam ahead into the digital age, where most of your customers spend a couple of seconds searching and find endless companies that offer similar services and products to your business. So with it seemingly so easy for a prospect to choose a business over yours, how do you set yourself apart from the … Read more