CSM Contributor 
Starting a business is not easy, and scaling is even harder as it requires hard work, persistence, and of course, a solid strategy. Creating an impressive product is just the first step. If you want your SaaS startup to grow, you need to understand data and have solid marketing knowledge, all with the purpose of … Read more
Having a beautiful website is certainly a plus in terms of digital marketing. But if no one knows it exists or you’re not taking the right steps to increase your online visibility, then it will remain hidden away and prospective clients won’t be able to find you. Understanding digital marketing and improving your knowledge is … Read more
If you work in customer service, from time to time your customers will have problems and complaints. Responding in an efficient and timely manner is key to customer satisfaction. For this you need a ticketing system..
Amid the global lockdowns and the subsequent economical impacts, some businesses saw an incredible rise in the demand of their products and services. One such business is LinkedIn. The platform that has long been viewed as a place to find jobs and candidates, emerged as a goldmine for those who depend on social selling. The … Read more
Let’s begin with a definition of what constitutes a false economy. Where you invest in a solution that on the surface promises to minimise resource expenditure but results in greater expenditure over time, the result is a false economy. How does this relate to HR software? When you invest in HR software, the aim is … Read more
If you have recently set up your website for a local offline business you own, you need to know about local citations. Google and other search engines aren’t just about bringing global traffic to your website. They do an equally good job of driving local visitors to your website and then to your store. Read … Read more
It has been a year since the globe was turned on its head, and the world population was forced indoors. Companies and individuals alike had to scramble to find new ways of communicating with each other during lockdowns. Remote working has forced virtual communication to rapidly expand and improve to keep up with the increased … Read more
The world of business is ever-changing and those changes seem to be for the better. However, nothing changed the corporate world as much as technological advancement. In just a few short years, business owners started to use various tools to run their company and perform their activities more easily. Every successful company uses multiple tools … Read more
Are you really showcasing your company culture to your customers? Here are some of our tips to help you turn this into a reality. In 2021, company culture is so important, especially if you want to come up against your competitors. There are tons of companies around the world that have made a name for … Read more
Any industry needs to consider the what-ifs that may impact their organization and, more importantly, their customer base. From catastrophic failures to minor inconveniences, setting up a position and program for you to mitigate any potential for issues should be a priority to help foster positive views toward your brand. The goal is to have … Read more
Last-mile delivery is a terminology that is commonly used in the area of Logistics. Last-mile delivery is a part of the logistics where the products and goods are transferred from the company hub to the destined delivery point. The main focus of this delivery system is to deliver the products as fast as possible with … Read more
Christina Thompson, Client Relationship Director of Paragon Customer Communications, explores the strategies delivering optimal experiences, identifying and addressing critical customer pain points..
Writing an academic paper is not everyone’s cup of tea. Yet, all students must develop proper writing skills to excel in college. The main types of scholarly articles include analytical, descriptive, critical, and persuasive. Most academic papers combine these four styles for a balanced outlook. Knowing how to express your thoughts on paper guarantees easier … Read more
The modern inhabitant of a megalopolis under 45 years of age receives more than 85 notifications in messengers and about 100 more work letters by email every day. We were trying to catch up and become a little more productive – now we regularly work in “I need a vacation again” mode, joining the army … Read more
A great number of students combine education with work nowadays. They are actively employed on their often first jobs that are an important milestone. While one might think that the paycheck is the best motivator for student employees, it is usually not the case. It is not enough to keep them engaged with the company’s … Read more
Each year almost half a million people aged between 17-25 pass their driving test, meaning that the number of drivers in this age bracket looking for car insurance is vast. Young drivers are also one of the riskiest to insure from insurers’ perspective, with a quarter crashing in the first two years of getting their … Read more
If you own a business, you probably have a novelty item or two that you use to promote the company. You may handout key chains or pens at community events or give away water bottles with your company name on them so that no one forgets you. Using a little free merch to promote your … Read more
The quality of customer support is one of the primary quantifiers of a company’s reliability and perhaps the biggest differentiating factor when deciding to do business with someone. But you knew this already, which is why you were extra picky when hiring your support team. You chose candidates with good references, relevant experience, and key … Read more
Businesses right now are becoming more strict about how employees are spending their working hours. In this article, you’ll get to know how you can track your employees’ hours and understand how they spend their time. You’ll also learn more more about an awesome tool “Sharepoint time tracking”. There was a time when businesses would … Read more