CSM Contributor

Since time immemorial, sales and customer service have had a fraught relationship at best, and an outright adversarial relationship in the worst of times. Both are major budgetary expenses. Customer service has often drawn the short straw because it is seen as a budgetary drain while sales brings in the money. If one has to … Read more

For your company to succeed you need to ensure that you build a team that is robust, capable and focused on the goals of your organisation. Hiring the right individuals to work in your company will help to strengthen your business and allow you to move toward your targets with more confidence. As the old … Read more

Many people around the world want to become a therapist, especially after the year we’ve had. This isn’t just an incredibly rewarding career, but it is also one of the few sectors that have thrived during the pandemic due to rising mental health issues and are providing greater job security than ever before, something many … Read more

Making a new small business venture successful is challenging. The world of small business is packed with competition, and business owners have to work hard to keep their venture on top. Creating a competitive edge requires time and research. And one of the best ways to improve your bottom line is by providing customers with … Read more

The global pandemic led to billions of people around the world spending the year 2020 behind closed doors. For most of the year, many of us didn’t have any face-to-face interaction with anyone living outside our home, except for delivery people and cashiers at the grocery store. Even those interactions weren’t truly face-to-face as our … Read more

The COVID-19 pandemic has accelerated everyone’s growing reliance on the Internet. The Internet was already continually growing in importance, as nearly everyone relied on it, but now many people rely on it to complete even their most basic functions. As a result, SEO and other forms of digital marketing have continued to grow in importance, … Read more

You’re wincing at the price of those ASOS joggers, but you really want them. You know how good you’ll look in your Instagram lockdown selfies, and that soft, blue velour is the perfect motivation for your morning jogs. But the logical side of you kicks in and starts pulling up mental images of rent payments … Read more

Whoever said the quote “when you’re in the right place at the right time, you will find the right people” is probably not familiar with SoundCloud because it is far from the truth in this social media. You could be musically talented with excellent music production to show for your effort, but you still have … Read more

The successful provision of customer service remains a crucial element of any viable business venture in 2021, with chatbots playing a deceptively important role in making support widely accessible in the digital age. The chances are that you’ve impacted with a chatbot if you’ve ever used a website’s live chat support feature, and these entities … Read more

Customer relationship management is getting more important day by day. As competition in the markets increases with rapid globalization and lower entry barriers, it is becoming increasingly crucial for businesses to ensure that their relationship with every customer remains well-oiled. In such a situation, what is the one thing that companies can focus on to … Read more

Marketing is a crucial part of a Business degree. It is also a rapidly changing field of knowledge, especially when we talk about digital strategies. Every day, people invent new tools, conduct new behavioral studies, and implement new strategies. That’s why it is important to always improve and study more. This list of excellent marketing … Read more

If you’re looking for a way for your brand to cut through the clutter of today’s media landscape, you’re not alone. The average person is exposed to around 1,700 banner ads per month, but sees only half of them, and while there is an absence of official figures, it is estimated that consumers now encounter between 6,000 … Read more

Reviews are the lifeblood of businesses online and traditional brick-and-mortar. According to Search Engine Journal,  70% of people claim they form an opinion of a business based on their online reviews, and 90% of respondents claim they read less than ten reviews total before forming an opinion. With so many people relying on the reviews … Read more

Retail operations are closely connected to the business’s profitability and working on improving its efficiency is an ongoing task. The thing is, retailers operate on very thin profit margins that are based on the difference between supplier prices and sale prices (operating costs also need to be included). There is an additional strain on the … Read more

A help desk is a fantastic bridge between companies and customers. You can assist people with their problems, find out what is good about your product or service, and what needs to be fixed. It is an essential tool if you want to satisfy the customers and constantly develop your product. It is the only … Read more

If you want to become more successful, it’s important to look towards those who are accomplished and have achieved a lot in their career. Learning from the experts and following their models can allow you to gain insight and make the necessary changes when you’re looking to succeed in your career. Here are a few … Read more