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Joe O'Brien, Sabio Group

Sabio’s AI Chief: “AI’s ‘Token-Maxing’ Era Is Over; End of Subsidies Now Forcing Corporate Reckoning”

August 5, 2026 by Joe O'Brien, Sabio Group
Stu Dorman, Chief AI Officer , Sabio Group

The era of firms burning through artificial intelligence “tokens” with little regard for cost has come to an end, according to a leading industry figure, as the withdrawal of price subsidies forces businesses to confront how little value AI spending has delivered..

Car Finance Compensation: Is This The Surge That Conversational / Agentic AI Was Built For?

April 20, 2026 by Joe O'Brien, Sabio Group
Legal car finance

When the Financial Conduct Authority recently confirmed its industry-wide car finance compensation scheme — putting £7.5 billion back into consumers’ pockets, it set a clock ticking for every lender, broker and motor finance provider..

Unveiled: What are Contact Centres Doing Right Now?

December 8, 2025October 22, 2024 by Joe O'Brien, Sabio Group
call centre agents

The latest industry report from Call Centre Helper has just landed, and it’s packed with some interesting insights. Jointly sponsored by Sabio Group, the report reveals what’s really happening in the contact centre industry..

Bridging the CX Gap: Key Insights from the UK Customer Experience Decision-Makers’ Guide 2024-25

December 8, 2025October 15, 2024 by Joe O'Brien, Sabio Group
UK Customer Experience Decision-Makers' Guide 2024-25

We all know that customer experience (CX) can make or break a business – so for organisations looking to stay ahead of their competitors, consuming the latest trends and insights is crucial..

Unlocking Customer Service Excellence Through Innovative Technology

December 8, 2025May 9, 2024 by Joe O'Brien, Sabio Group
Panel discussion held at Sabio's Disrupt event

In a panel discussion hosted at Sabio’s Disrupt event, a group of industry experts explored how emerging tools and platforms are empowering companies to elevate their customer service to new heights..

The Customer Satisfaction Crisis: Turning Negative to Positive

March 8, 2024February 29, 2024 by Joe O'Brien, Sabio Group

Recently, a colleague of mine at Sabio pointed me in the direction of an interesting article that was published in the Daily Telegraph entitled ‘Why Aren’t We Being Served?’..

Get Set to Re-Imagine Customer Experience at Sabio’s Disrupt UK in 2024

December 8, 2025November 1, 2023 by Joe O'Brien, Sabio Group
Sabio's Disrupt UK event

Disrupt, Sabio’s flagship digital transformation conference in the UK, will once again attract leading CX experts and innovators to London’s The Brewery venue on Tuesday, March 5th..

Wellbeing on the Frontline: Stephen Yap – Research Director at CCMA

December 8, 2025July 10, 2023 by Joe O'Brien, Sabio Group
Sabio

At Disrupt 2023, Joe O’Brien of Sabio interviewed Stephen Yap, Research Director at the CCMA, on the benefits of empowering contact centre advisors to help deliver excellent CX..

Sailing the Waters of Innovation: A Round-Up of ‘Disrupt on the River’

December 8, 2025July 10, 2023 by Joe O'Brien, Sabio Group
Sabio's 'Disrupt on the River' event in London

As the sun set on London’s iconic River Thames, attendees of our ‘Disrupt on the River’ event found themselves not just on a boat, but at the helm of the future of customer engagement..

Could ChatGPT Herald the Next Stage for CX AI Adoption?

December 8, 2025January 24, 2023 by Joe O'Brien, Sabio Group
Customer responding to chatbot on her mobile phone

Over the last few weeks, you would have heard lots of noise about ChatGPT, the new model for conversational AI that was launched by OpenAI. Joe O’Brien of Sabio Group, takes a close look..

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