How to Complain with Confidence

A customer complaining politely

It’s human nature for most of us to do anything we can to avoid confrontation. That’s often true when we have a complaint about a product or service we purchased and that did not live up to our expectations..

How to Lose Customers by Driving Them Away

A customer driving away in his car

Attracting customers is relatively easy. Advertising that announces that you have quality products and good prices will do that—once. The problem is this: How do you keep those customers from leaving you?