Mark Jefferies

Just a couple of weeks ago, Chinese regulators outlawed all cryptocurrency-related transfers, citing concerns about money laundering and ecological damage. The move sparked a sharp drop in markets; some investors were quick to dump their holdings, and the price of Bitcoin, Ethereum, and all other notable coins fell nearly 10% after the announcement before quickly … Read more

The marketing game is rather complex and there are different types of marketing you can choose from. Online store owners opt for eCommerce marketing, which allows you to market your products to a wide audience. But if you want to have a successful and cost-efficient campaign, you need to use specific customer targeting. Being customer … Read more

Let’s say you’re a typical college student studying cybersecurity overwhelmed with college requirements and the pressure that goes with contributing to society once you graduate. However, living in the digital age should give you enough reason to stick with your degree, with Cybersecurity experts in demand more than ever. Cyber-what? Let’s rewind to a milestone … Read more

PPC marketing implies a digital marketing model used to channel traffic to relevant platforms, usually through a particular search engine. When it comes to PPC marketing, the marketer pays a specific amount of cash to a publishing network every time the ad is clicked on. Google Ads is considered one of the most popular PPC … Read more

The beginning of the pandemic and the quick change to remote work and online shopping meant that more people will be spending more time online. This was good news for the people involved in cybercriminal activities as it also meant a larger victim base and more vulnerabilities to exploit (as people felt anxious). As a … Read more

The quality of your survey is determined by the results given. However, you want to have excellent questions to obtain results that meet your goals. When designing a questionnaire, make sure to provide a smooth experience. Abandoning a questionnaire is a very common practice so that you won’t meet your specific goals. Instead, you should … Read more

Productivity requires a thorough understanding of its definition and context. Therefore, productivity will mean different things to different people. When it comes to customer service, productivity is all about values. For many jobs, productivity is about accomplishing a certain number of goals or tasks in a specific timeframe. Customer service professionals need to ensure they adhere … Read more

After experiencing rapid growth around a decade ago, NRL team membership numbers have been holding steady over the past few years, with over 300,000 dedicated fans signing up to be a member of one of the 16 teams in the league each year. Of course, some clubs contribute a lot more towards this final number … Read more

On every job interview, interviewers often speak to many applicants before narrowing their selection to the most desirable candidate. According to research by SHRM, companies take up to 42 days to fill a vacant position on average, and some companies still take a bit longer. This means that once you get an opportunity for the … Read more

Keeping your customers happy is essential to running a successful business, but many entrepreneurs forget to factor customer service into their day-to-day workload. Falling behind on looking after your customers’ needs and failing to resolve their problems can be really detrimental in the long run. From bad reviews to fewer conversions, there’s no telling how … Read more

The focus of consumption of many products and services has shifted toward online shopping and home delivery. In search of infrastructure that will survive Black Friday and tools to launch online services, companies have come to the cloud. We’re talking about technologies that can help you become more efficient and cost-effective. According to Alpacked.io, businesses … Read more

Whether you are self-employed or you work for someone else, nothing is more exciting than receiving that paycheck at the end of the week, month, or two weeks. If you run a small business with several employees, preparing payslips is probably part of your payroll routine even if you have a dedicated team that handles … Read more

Keeping customers happy and helping them with problems is something that organizations in every industry have to contend with. Online gaming is no different in this respect, and in fact can present businesses with bigger obstacles to overcome. With that in mind, here are just a few of the customer service challenges that exist in … Read more

If you are starting your own business, hiring a marketing agency is a good solution for getting it off to great start. But you may be wondering what the benefits are a marketing agency actually brings to your business. How is the marketing agency different from a freelancer? The more we look into it, the … Read more

When you have a business—of any kind or scale—marketing is one aspect that is inherently a priority. With several marketing tools available globally, one basic yet highly effective marketing tactic is content marketing and related branding. Consistency reaps Rewards Organizations with a consistent track record of investments in content marketing are gaining good returns in … Read more

Without confidence, leadership is almost impossible. Company owners, managers, and supervisors need to be sure of their decisions at every juncture. However, confidence has been in short supply during these uncertain times. Many businesses have been squarely reliant on external support, whether that’s direct funding or the easing of coronavirus-related restrictions. For a long time, … Read more

Even the smallest online businesses have email lists – if you don’t, then it’s time to get to work on creating one! Furthermore, it’s considered all but essential for online businesses as it’s an ongoing link between them as a company and their customers. So essentially, the rumors of email’s demise as a direct marketing … Read more

Customer service has changed significantly over the years, but the importance it plays in an organization hasn’t shifted at all. 82% of customers will take their business elsewhere if they’re unhappy with the service you provide, and that includes long wait times. If you want to successfully manage your request queues in your manufacturing workplace, … Read more