Mike Sandy 
Marketers and salespeople used cold emails and email drip campaigns to engage prospects and customers for decades. The problem is that email’s average open rate is a mere 20%. It typically leaves your efforts unnoticed in your prospect’s inbox four out of five times. It’s safe to say that email campaigns aren’t the most effective … Read more
Bringing your brand to life is easier when you have a graphic designer. They’ll use their creative minds to communicate, inspire, and inform prospective customers and your current client base about your products, your name, and your business values. Using a mixture of software and hand created concepts that you can share on all your … Read more
If by any chance you’re given the opportunity to start a family business, ensure that you seize it. This is because in general, customers’ level of trust toward family businesses is greater than their trust in non-family businesses. The brand ‘family business’ can help enhance product affinity and loyalty. According to research, such businesses enhance … Read more
Previously, the only means of communication between the company and the client were telephone and fax. Today, the choice of communication channels is wider than ever. A variety of communication channels simplifies..
Running a business can be a challenging, yet exciting process. It is your job to not only reach new audiences, but to ensure that you are reaching your target market, and from there, convert them to paying clients and customers. But, just how do you do this? In today’s day and age, technology has made … Read more
There can be no hospitality industry without customer service, and it’s customer service that can make or break a business in the industry. People have expectations of service that have been changing in recent times — they won’t settle for anything they feel is not good enough. More than half of consumers around the world … Read more
Despite the easy access to social media and company websites, most customers might prefer engaging with businesses via phone. In most cases, this method may be much easier than logging into an app or searching for a company’s page on the internet. Besides that, most clients prefer this option since the response to any query … Read more
Search engines such as Google utilize the user experience that your website provides as a major ranking factor. So, when it comes to building a website that ranks high, SEO and customer service go hand in hand..
As the recent pandemic starts to decline, most of us will find ourselves heading back to work. Whether you’ve loved working from home or you’re dying to get back to the office, going back to a traditional workspace is going to need some adjustments. Even if you feel more productive and sociable in the office, … Read more
Hotel guests are so passionate about excellent housekeeping that they’re more likely to leave a negative review if your services don’t meet their standards, according to Booking Factory. Whether an individual is traveling for pleasure or business, the level of services they receive in your hotel will determine if they come back or warn others not … Read more
Customer intelligence (CI) is the process of understanding the specific needs of your customers and analyzing all the data you have on them to serve them better, driving customer satisfaction and loyalty..
It’s said that there’s no room for doubt as to what customers mean to a business. Customers are believed to be the primary driver for sales, and without them, a business would be non-existent. So, it’s always advisable to take good care of clients and provide them with solutions to their needs. This is essential … Read more
Employee onboarding refers to the process of allowing new employees of a business or organization to know other employees and learn about the company’s values and attitudes. It is also an opportunity for these new employees to become familiar with their roles and responsibilities. Remote employee onboarding follows the same process except that it is … Read more
You just purchased a historic hotel. You’re hoping to open it soon but also want to make sure it’s ready for the folks curious enough to come and stay in a historic site. The following are six tips to help you make it happen, starting with opening night. 1. Take Time with the Restoration One … Read more
We talk a lot about providing excellent customer service to your external constituents. But what about your employees? When you’re in customer service, whether internal or external, you always have someone that needs your help. HR professionals and internal communication professionals know how hard it can be to help employees throughout the year. Whether they … Read more
A recent study from LoyaltyLion has found that if retailers can create emotional connections with their customers, they will see a greater ROI from their marketing investment..
While most businesses could continue working from home, the hospitality industry was left dwindling throughout lockdown. Pubs, bars and restaurants closed their doors, and many companies lost revenue..
Excellent customer service is one of the most fundamental aspects of any business. It’s also one of the areas that can always be improved on, regardless of how good we might think we are at it..
As an entrepreneur, there are various departments you should have in your business to ensure the success of your venture. Some of these may be the finance, sales, marketing, customer service, production, and human resource divisions. While each office is essential, there’s a department every company can’t live without, and that’s the customer service section. … Read more