8 Simple Ideas to Improve Customer Satisfaction

Customer satisfaction survey

As operational complexity takes its toll on the service industry, it’s important we keep our focus on the customer. Ron Kaufman offers 8 ideas to achieve customer satisfaction by keeping it simple..

4 Ways Leadership Can Build a Superior Service Culture

Customer service leader

Building and sustaining a superior service culture needs the support of committed service leaders and aligned leadership teams. Leaders must set a clear vision, inspire dedicated action, provide effective education, and cultivate a conducive environment..

In Challenging Times Service Matters Most

Delivery man with customer

In difficult economic times, some businesses cut costs by cutting corners on customer service. This is exactly the wrong thing to do. Right now, service matters more than ever. Here’s why.

What’s a Customer Worth?

Customer Lifetime Value

One of the most serious and costly mistakes companies make is failing to recognize the difference between the value of a customer today and the long-term value of that customer.