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Sue Cockburn

5 Ways to Develop Consistency in Customer Relationships

December 8, 2025July 15, 2018 by Sue Cockburn
Customer service team

The importance of consistency in building strong customer relationships can’t be overemphasized. Customers want to have confidence that we’ll deliver on our promises every time..

Great Customer Service Is Much More than a Smile

December 8, 2025May 5, 2015 by Sue Cockburn
Customer service agent

A friendly smile and a pleasant demeanor are not in and of themselves the essence of great customer service.

Complaining Customers: An Opportunity Not a Threat

December 8, 2025May 5, 2015 by Sue Cockburn
Customer Complaints File

Handling complaints in a positive way produces tangible benefits for your organization. Learn more in this article.

Great Customer Service Is Not About Being Perfect

December 8, 2025May 4, 2015 by Sue Cockburn
Perfect service

The truth be told, it really is impossible to get it right every time. That’s why great customer service is not about being perfect.

The Value of Customer Loyalty

December 8, 2025December 9, 2014 by Sue Cockburn
Customer Loaylty

Customer acquisition and development is a costly business. In this article we look at the true value of customer loyalty.

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