Cineplex, Canada’s leading entertainment and media brand, has agreed a partnership with ecommerce technology leader Rokt to integrate AI-driven relevance into its digital transaction flow.
The collaboration aims to enhance the customer journey by delivering highly personalized, non-endemic offers to moviegoers at the most critical point of the purchase: the checkout. By leveraging Rokt’s machine learning capabilities, Cineplex intends to create a more engaging ecommerce experience while simultaneously unlocking new incremental revenue streams.
Enhancing the Moviegoer Journey
As entertainment brands increasingly look to optimize their digital touchpoints, the integration of Rokt’s technology allows Cineplex to move beyond static checkout pages. Instead, the platform will serve real-time, relevant messages tailored to individual guest preferences during the high-intent “transaction moment.”
Kristie Painting, Executive Vice President, Cineplex Media, said:
“At Cineplex, we’re always looking for innovative ways to elevate the guest experience both in our theatres and across our digital platforms. By partnering with Rokt, we can deliver more relevant messages to our moviegoers while unlocking new revenue opportunities. We’re excited about how this collaboration will enhance the customer journey and drive meaningful engagement.”
Capitalizing on the ‘Transaction Moment’
The partnership places Cineplex among a growing list of premium global brands—including AMC Theatres and Live Nation—that are utilizing Rokt’s AI to maximize the value of their digital ecosystems. By activating relevance when a customer is most engaged, Cineplex can offer value-added services and products that resonate with the audience without disrupting the core purchasing process.
Craig Galvin, Chief Revenue Officer at Rokt, commented:
“We’re thrilled to partner with Cineplex as they bring Rokt’s AI-powered relevance into their transaction flow for the first time. Cineplex is an iconic entertainment leader, and this collaboration reflects a shared commitment to innovation and performance. By activating relevance within The Transaction Moment, we’re helping Cineplex unlock sustainable, incremental value across their digital ecosystem.”
A Growing Ecosystem of AI-Driven Commerce
The move comes at a time of significant momentum for Rokt. The company’s network powered more than 7.5 billion transactions in 2025. This latest partnership follows a string of high-profile integrations with major retailers and service providers, including PayPal, Ulta Beauty, Albertsons, and Macy’s.
For Cineplex, which operates 171 movie theatres and various location-based entertainment venues like The Rec Room and Playdium, the partnership represents a significant step in its digital transformation strategy. By bridging the gap between deep audience insights and real-time AI execution, the brand is well-positioned to deepen its relationship with millions of Canadian consumers.