Digital product and marketing agency Moxie Labs has announced the general availability of FNGRFOOD, a cloud-based customer experience (CX) platform designed specifically for the restaurant and hospitality sectors.
The platform enters the market aiming to provide a middle ground for enterprise brands currently forced to choose between restrictive white-label applications and the high capital expenditure of bespoke custom builds.
FNGRFOOD functions as a digital orchestration layer that unifies point-of-sale (POS) systems, loyalty programs, and location services into a single guest interface. The platform’s architecture is built on a library of UX/UI frameworks that prioritize conversion and reduced order friction while allowing brands to maintain their specific visual identity.
Justin Mathews, Founder + CEO of Moxie Labs, said:
“We didn’t want to reinvent the wheel; we wanted to perfect it. FNGRFOOD uses sophisticated design frameworks based on years of UX research. This gives brands a massive headstart with a UI that actually works, while providing the flexibility to customize the experience so it feels 100% authentic.”
The platform has already established integrations with major industry infrastructure providers, including Olo and Flybuy. These partnerships allow restaurant brands to leverage existing backend systems while modernizing the front-end guest journey.
Ali Tappe, Senior Partnerships Manager at Olo, said:
“Olo’s open platform is built to give restaurant brands flexibility in how they create their digital guest experience. We’re glad to see innovative partners like Moxie Labs building on top of our infrastructure, and we look forward to seeing where brands like Hattie B’s take it.”
Ken McInerney, SVP of Partnerships at Flybuy, highlighted the operational importance of these integrations:
“Speed and precision are everything in the off-premise world. The FNGRFOOD orchestration layer integrates with our location intelligence seamlessly, ensuring that the ‘handoff’ is perfect every time. Working with the Moxie team is a breath of fresh air—they build robust, scalable solutions that prioritize the guest above all else.”
The launch follows a flagship deployment with Hattie B’s Hot Chicken. The Tennessee-based brand utilized the platform to launch its “Coop Club” rewards program and integrated Flybuy’s location intelligence to alert staff when customers are approaching for pickup.
Seamless integration
The launch of FNGRFOOD signals a growing demand for composable CX solutions within the hospitality vertical. By offering a framework-based approach, Moxie Labs is addressing a critical pain point: the need for a premium, differentiated guest experience that doesn’t require the multi-million dollar investment of a ground-up build.
As the off-premise market continues to dominate restaurant revenue, the ability to seamlessly integrate loyalty, location data, and ordering into a single, brand-consistent interface will likely become the standard requirement for any enterprise looking to maintain customer retention in a crowded digital marketplace.