What Is Atkinson’s Theory of Customer Satisfaction?

Atkinson’s Theory of Customer Satisfaction

Atkinson’s theory of customer satisfaction says that people judge a service based on how well it helps them reach their goals, and it points to four factors that shape those judgments: cleanliness, security, value for money, and staff courtesy..

Navigating the EU AI Act: A Roadmap for CX Leaders

A customer service representative viewing EU AI Act Regulation (EU) 2024/1689

With the entry into force of the EU AI Act (Regulation (EU) 2024/1689), CX leaders are facing a new regulatory landscape. To help navigate this transition, here are some useful steps for building a compliant, AI-driven support operation..

6 Amazing Ways AI Is Changing Customer Support

Customer support representative in a busy contact center

For most of the past decade, AI in customer support meant one thing: a chatbot that frustrated people until they typed agent in all caps. The technology overpromised and underdelivered so consistently that many support leaders tuned out the pitch..

Salesforce Pledges $1bn to Swiss Agentic AI Push

Swiss AI Agent

Salesforce has announced a $1 billion investment in Switzerland over the next five years, aiming to accelerate the country’s transition toward agentic AI. The announcement was made by Salesforce Chair and CEO Marc Benioff..