Salesforce Pledges $1bn to Swiss Agentic AI Push

Swiss AI Agent

Salesforce has announced a $1 billion investment in Switzerland over the next five years, aiming to accelerate the country’s transition toward agentic AI. The announcement was made by Salesforce Chair and CEO Marc Benioff..

The 10 Pillars of Customer Experience

Customer experience manager talking to a customer on the phone

To help oganizations navigate today’s Customer Experience (CX) landscape we have distilled the core tenets of service excellence into ten actionable pillars. To truly differentiate, brands must exceed expectations by injecting value at every touchpoint..

What is Kotler’s Theory of Customer Satisfaction?

Kotler's theory of satisfaction presentation

The core of every successful customer service strategy traces back to a singular, decades-old framework: Kotler’s Theory of Customer Satisfaction. For customer service managers, understanding this theory isn’t just an academic exercise..

10 Practical Ways to Capture Customer Preferences

A customer setting his preferences online

Customer preferences tell you what people like to buy, how they want to hear from you, when they want offers, what they can afford, and what support they care about. Customer preferences tell you what people like to buy, how they want to hear from you..