What is Kotler’s Theory of Customer Satisfaction?

Kotler's theory of satisfaction presentation

The core of every successful customer service strategy traces back to a singular, decades-old framework: Kotler’s Theory of Customer Satisfaction. For customer service managers, understanding this theory isn’t just an academic exercise..

10 Practical Ways to Capture Customer Preferences

A customer setting his preferences online

Customer preferences tell you what people like to buy, how they want to hear from you, when they want offers, what they can afford, and what support they care about. Customer preferences tell you what people like to buy, how they want to hear from you..