Despite the rise of social media, email remains the most popular method of communication between businesses and consumers. Moreover, email is typically the go-to touchpoint for customer service interactions..
It’s easy to think that your customer service emails are the best that they can be. However, it’s an almost sure bet that you are making some common mistakes that could potentially confound your clients..
Customers always come first – and they’re always right. It doesn’t matter which you believe because they are the standards when it comes to business ethics. Efrat Vulfsons looks at the latest email marketing trends..
Keeping a customer is cheaper than acquiring a new one. So how do you use email to drive more customer loyalty? Here are some tips to improve your strategy fast..