8×8, a leading provider of integrated cloud communications, has announced the acquisition of Maven Lab, a Singapore-based specialist in mobile marketing and enterprise messaging.
The move is set to accelerate 8×8’s regional strategy, shifting the focus from traditional enterprise messaging toward fully orchestrated, omnichannel customer experiences across the Asia-Pacific (APAC) region. By integrating Maven Lab’s APAC-native messaging and automation capabilities, 8×8 aims to bolster its support for large-scale enterprise and public-sector organizations requiring localized, secure, and high-volume communication solutions.
Sylvain Chaperon, General Manager, CPaaS at 8×8, Inc., commented on the synergy between the two companies:
“Maven Lab brings deep experience delivering packaged, outcome-oriented messaging solutions that customers can deploy quickly. Together, we will expand our ability to help APAC organizations run secure, high-volume customer communications across more channels, with expanded regional coverage and support.”
Scaling CPaaS and Omnichannel Engagement
Central to the acquisition is the integration of Moobidesk, Maven Lab’s proprietary cloud-based customer engagement platform. 8×8 plans to fold Moobidesk’s messaging and automation tools into the broader 8×8 Platform for CX, creating a more unified and scalable solution for the APAC market.
This integration is expected to enhance performance across enterprise messaging while broadening the range of supported interaction channels. The combined engineering and product teams will focus on delivering richer interaction experiences, smarter automation, and support for emerging digital channels.
The partnership targets high-growth industries—including finance, eCommerce, healthcare, logistics, and travel—where speed, consistency, and regulatory governance are critical to the customer journey.
Hiew Wee Soon, Co-Founder and CEO at Maven Lab, highlighted the transformative nature of the deal:
“Joining forces with 8×8 is a step-change for what our customers can do next. We are bringing Singapore-built messaging and engagement capabilities together with 8×8’s global scale, security, and CPaaS expertise so organizations across Southeast Asia and beyond can launch richer customer journeys faster, automate more intelligently, and communicate with greater reliability. And it sets a clear direction for a more unified platform that helps enterprises move from sending messages to orchestrating end-to-end customer engagement.”
Real-World Impact and Regional Growth
Maven Lab already maintains a significant footprint in the region, with its platforms trusted by major organizations in the healthcare, media, and transport sectors to deliver millions of engagements and notifications annually.
By moving onto the 8×8 infrastructure, Maven Lab’s existing customers are expected to benefit from 8×8’s global scale, regional data centers, and enterprise-grade compliance. This includes access to 8×8’s advanced fraud prevention and authentication suite, alongside improved throughput and data protection.
The acquisition marks a significant step in 8×8’s mission to provide a truly integrated platform for Customer Experience, combining Contact Center (CCaaS), Unified Communications (UCaaS), and CPaaS into a single, AI-driven ecosystem.