Six Steps to Understanding the Digital Customer
Richard McCrossan looks at how customer service managers can take six steps to truly understanding digital customers.
Richard McCrossan
Marketing and Customer Service: A Match Made in Heaven?
In the future, we could see an integration of Customer Service and Marketing operating under a single budget.
Nine New Year Resolutions for Great Customer Service
Richard McCrossan, Strategic Business Director at Genesys shares his list of New Year Resolutions.
Real-time Routing of Tweets – an Essential Part of Today’s Customer Service
Richard McCrossan, Strategic Business Director of customer service software company Genesys, explains how a recent angry customer tweet shows just how important it is for companies to listen to the voice of the customer and have the facilities to act immediately..
The Power of One: Digital Customer Service Explained
Richard McCrossan looks at how a flexible and holistic digital customer service solution can enable companies to take advantage of new customer channels..
Transform Your Customer Service with Business Rules
Richard McCrossan takes a look at how business rules can transform any customer service operation by keeping the business in control..